Ottawa, Canada—Wednesday, July 12, 2006 // BTI Photonic Systems Inc., a global supplier of low channel count - Thin-WDM - networking solutions for the build-out of new high-speed broadband services at the Optical Edge, today announced that it is expanding its operations into the EMEA (Europe, Middle East and Africa) region, under the leadership of James Worrall. James will lead EMEA sales and channel partnership activities for BTI outside of North America.
“BTI has a strong commitment to delivering the very best in optical networking solutions to customers worldwide and establishing an office to serve the EMEA region was the next logical step for us as we continue to grow and solidify that commitment,” said Lance Laking, Chief Executive Officer, BTI Photonic Systems Inc. “James Worrall brings a wealth of experience in EMEA sales and channel development which will allow us to extend our reach into more countries and vertical markets in that region.”
‘We are happy to have James join our team,” said Paul Harrison, Vice President Global Sales, BTI Photonic Systems Inc. “Direct presence in the region coupled with James’ extensive experience in channel development will ensure we provide a competitive offering to the EMEA region for both our existing and new customers and partners.”
James Worrall has 15 years of sales and channel building experience in the telecommunications and IT industries. Most recently, Mr. Worrall was Sales Director of Axxessit. While there, Mr. Worrall and his team were instrumental in building a pan-European sales channel and introducing the Axxessit solution into 21 countries and to over 150 customers. Axxessit was acquired by a tier-1 global equipment vendor in 2005. His areas of expertise include international business and channel development and successful execution of sales strategy.
BTI has been shipping generally available products for revenue since mid-2003 and its flagship Netstender solution is deployed in 70 cities worldwide serving more than 40 telecom, cable, and enterprise customers.
With a focus on making broadband telecommunications networks more flexible, easier to operate and profitable, BTI Photonic Systems has developed its WDM Netstender™ platform, the industry's first optical edge system designed to utilize photonic layer architecture. Netstender consolidates key transport capabilities (DWDM/CWDM, Optical Multiplexing, Amplification, Dispersion Compensation and Wavelength Translation) within a single network element delivering industry leading CAPEX and OPEX savings, high density and future-proof networking capabilities for metropolitan and regional applications. BTI’s Netstender addresses the issues of fiber relief, reach extension, 10G, 1G, and metro Ethernet service overlay enabling carriers to deliver new high-speed services while dramatically reducing their costs and increasing their overall market footprint. For more information, visit www.btiphotonics.com
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BTI Photonic Systems Contact:
Kym Ashton
BTI Photonic Systems
613-255-0649
